If the author is a debut, they might be figuring this out at the same time. Questions to answer Who is the author and what is his or her brand? In the Ultimate Guide to Book Design, we’ll take a look at how to get your book cover to tell readers a story before they even crack open the first page. So many books are published each year-a good book design must communicate that the pages within are worth a reader’s time and attention. They want a book they can be proud to hold on the subway or read on their e-reader. They look for familiarity but simultaneously yearn for surprise-for something that is new and refreshing. It’s common knowledge by now that readers shop with their eyes. One way or another, it’s going to have to. An author at a bookstore is bound to be impressed by the amount of creative energy in all of the book covers and overwhelmed as to how her own is going to stand out.
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December 2022
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